A self-initiated passion project-turned-side-hustle for my creative alter-ego; the baker.

Instagram: @alittlesweet_nyc

Bio:
Those three little words can make my day: “not too sweet!” In my community, that simple statement is the highest praise a baker can earn. As an American who spent her childhood in Taiwan, I’ve always loved the subtlety of Asian sweets. Living in the heart of New York City and visiting my family regularly in Taipei, I had my fill. But in recent years, working from home every day and running out of new YouTube workouts to try, I found myself craving a new avenue for creative expression. The occasional weekend experiment in my tiny NYC kitchen became a personal journey documented on Instagram—and it’s grown into a passion project that brings joy not just to me but hopefully to those around me, as I constantly strive to create something new, something delightful, something that’s just.. “a little sweet.”

Identity and collateral design for Rendezvous Design Exhibition.

In collaboration with Nate Baltikas

CMYK company website redesign and update.

Client: CMYK+White, Inc
Agency: CMYK+White, Inc

All copyright belongs to CMYK+White, inc.

Saks weekly digital e-blasts.

All copyright belongs to Saks Fifth Avenue.

Designer digital campaign that highlights the season’s biggest names in fashion.

All copyright belongs to Saks Fifth Avenue.

Seasonal Fashion Week campaign logo lockup and concept design.

All copyright belongs to Saks Fifth Avenue.

A seasonal campaign that previews the latest upcoming trends.

All copyright belongs to Saks Fifth Avenue.

Ninth Letter, Vol.6, No.11 

Ninth Letter is an award-winning literary & arts journal, which is produced and published in collaborative efforts between the Graduate Creative Writing Program and the School of Art & Design biannually.

In Collaboration with Jimmy Luu, Nate Baltikas, Lauren Ayers, Tanya Boonroueng/Kachentawa, Bryan Kveton, Darren McPherson

Garth Fisher Beauty e-commerce website launch.

Art direction, photoshoots, and social strategy for Garth Fisher social media content creation.

Client: Garth Fisher
Photographer: Robin Jang
Agency: CMYK+White, Inc

All copyright belongs to Garth Fisher Beauty and CMYK+White, inc.

An innovative, fun k-beauty product packaging design targeted for the millennials.

Client: Saturday Skin
Photographer: Robin Jang
Illustrator: Gino Real (Holiday Sets)
Agency: CMYK+White, Inc

All copyright belongs to Garth Fisher Beauty and CMYK+White, inc.

Poster for Martha Stewart Living's "Make your Mark" campaign.

App-folio that illustrates the Time Inc. legacy thus far.

Client: Time Inc.
Agency: CMYK+White, Inc

All copyright belongs to Time Inc. and CMYK+White, inc.

Identity logo design for Essence magazine's  annual music festival held in South Africa.

Client: Essence Magazine
Agency: CMYK+White, Inc

All copyright belongs to Essence and CMYK+White, inc.

A collection of logo designs.

For celebrating their 30th Anniversary, F.A.P.E, in collaboration with Donald Robertson, created The Coloring Kit that is fun and educational for kids of all ages! 

Each coloring kit includes: coloring book, map and sticker set, 8 pack of Crayola Crayons, and F.A.P.E site-specific catalogue. 

Rebranded logo for F.A.P.E's 30th Anniversary.

The Foundation for Art and Preservation in Embassies (F.A.P.E) is a public-private partnership dedicated to providing permanent works of American art for U.S. embassies worldwide.
http://www.fapeglobal.org/coloring-kit

Client: Foundation for Art and Preservation in Embassies
Artist: Donald Robertson @drawbertson
Agency: CMYK+White, Inc

All copyright belongs to Foundation for Art and Preservation in Embassies and CMYK+White, inc.

Identity logo design for a local restaurant in Champaign, IL.

Client: Bacaro Restaurant